Client: Amazon's Freevee

Role: ACD Copywriter

Brief: A 360 campaign for Freeve that highlighted the free spirit of the streaming service.

While at BUCK Design, I helped relaunch IMDb TV as Amazon Freevee. I led the copy direction, online and offline, to reshape the brand’s personality.  For the ad spots, I curated the clip segments and VO that matched the type and design, highlighting the free spirit of the streaming service. I also worked closely with the editors.