Client: Estee Lauder ‘Everyday Cream’, 2021

Role: Creative Lead

Job: We came in during the pitch stage to help create and sell concept ‘While you were dreamin’ and the vision for the social influencer campaign. The Gen-Z campaign was heavily inspired by the dream-like nostalgia of Sofia Coppola’s Virgin Suicides. Soft pastel light and dreamy youth  that feel summery and intimate.

Soft pastel lighting, intimate moments between friends, and romanticized everyday spaces. The campaign feels like you’re observing real friendships rather than watching a beauty ad.