FIFA. WOMENS. FIFA. WOMENS.
FIFA Women’s ‘Rise of the Underdog’
- social video campaign -
Working with Media Monks (London), the goal was to celebrate Japan’s ‘Nadeshiko‘s’ 2011 WWC win - a triumph over adversity. For the Japanese, it was a way to inspire their country, which was still dealing with the effects of a tsunami that sparked a nuclear crisis just a month earlier.
As CD the role included, briefingleading the creative team, working on the pitch deck, writing the script, and overseeing illustration work and the editing of the film.
We used comic-book style graphics and short sharp scenes to capture the dynamism and heroism of all the game, and its players. Overseeing the editing process, I was able to ensure the final social video was a fitting homage to the Japan teams and their champion spirit.
The Nadeshiko‘s win in Germany highlighted that there was a space in which talented, ambitious girls and women could write new stories on the pitch and defy preconceptions, wherever they were from.
The game shined a light on the strength of women’s football and its breakout stars, including Brazilian legend Marta, United States dynamo Abby Wambach and of course, Super Saki. These are just a few of the players highlighted in the video.
- social video campaign -
Working with Media Monks (London), the goal was to celebrate Japan’s ‘Nadeshiko‘s’ 2011 WWC win - a triumph over adversity. For the Japanese, it was a way to inspire their country, which was still dealing with the effects of a tsunami that sparked a nuclear crisis just a month earlier.
FIFA - Women's World Cup from Rens Lelieveld on Vimeo.
The jobAs CD the role included, briefingleading the creative team, working on the pitch deck, writing the script, and overseeing illustration work and the editing of the film.
We used comic-book style graphics and short sharp scenes to capture the dynamism and heroism of all the game, and its players. Overseeing the editing process, I was able to ensure the final social video was a fitting homage to the Japan teams and their champion spirit.
The Nadeshiko‘s win in Germany highlighted that there was a space in which talented, ambitious girls and women could write new stories on the pitch and defy preconceptions, wherever they were from.
The game shined a light on the strength of women’s football and its breakout stars, including Brazilian legend Marta, United States dynamo Abby Wambach and of course, Super Saki. These are just a few of the players highlighted in the video.
