Client: Netflix House
Role: ACD
The job: ACD (Copy & Ideation) on Netflix House, Netflix’s first-ever physical fan worlds - where shows become attractions.
-Creating ideas, copy across immersive environments, VR gameplay (Sandbox), OOH, social, and digital. All built to activate fandom, reward participation, and blur IRL/URL.
-Presenting and liaising with clients and creative partners.
CD (Copy & Ideation) on Netflix House, Netflix’s first-ever physical fan worlds - where shows become attractions. -Creating ideas, copy across immersive environments, VR gameplay (Sandbox), OOH, social, and digital. All built to activate fandom, reward participation, and blur IRL/URL. -Presenting and liaising with clients and creative partners.
From interviewing the artists, to concepting the world and story, to pitching ideas to Bose to writing the script to accompany it.