vodafone. vodfone. vodafone. vodafone. vodafone. vodfone.
Campaign: Vodafone Firsts
Firsts, was a bi-monthly, mini-film campaign for Vodafone. The series told the incredible stories of technology
and human endeavour coming together for the First time. Tasks included: ideating and writing the scripts, which
were varied in style, tone and theme. From sad and surreal to adventurous and quirky, with every new story
came an exciting challenge.
Nans First Flight
In preparation for their #First take-off, we put two nans on a rollercoaster. In one week, the
video went viral, clocking up 2 million views. Thanks to its humorous and human qualities,
the film also enjoyed much media coverage, winning a number of awards, including
a silver Cannes Lion.
Ben’s First Poppy Run
Vodafone Firsts helped young veteran Ben McBean take on his very own #First by running
the outline of the world's largest poppy in London. With the help of the Vodafone network and
GPS tracking, Ben ran a 31 mile outline of the flower, while runners across
London could help Ben fill it in. All they had to do was log their run in the app.
The finale saw Ben finish the run at London’s Cenotaph on Remembrance Day.
Season 1 wrap video