adidas x Humanrace x Pharrell - social launch campaign - In partnership with Jam3, I worked with 5 of the largest football clubs in the world ⚽️ (Arsenal, FC Bayern Munich, Juventus, Manchester United, Real Madrid C.F.), and Pharrell on a global campaign to introduce “Humanrace football”.
The redesigned football jerseys are a celebration of creativity, humanity, diversity and history.
The job included: researching and writing the manifesto and script for the ad.
This was the first time ever these clubs have ever come together under the same campaign ❤️ Inspired by iconic moments from each club’s past, 5 jerseys were reimagined by hand to reflect football culture and community today.
Launch campaign for Adidas and Humanrace's new jersey collection
The shirts, which were co-designed by Humanrace Creative Director and long-term adidas collaborator Pharrell Williams, took design inspiration from past memories and significant moments in the world’s top football clubs; Arsenal, FC Bayern Munich, Juventus, Manchester United, and Real Madrid.