lululemon. lululemon. lululemon. lululemon.
.
The job
As Copy Director of the Lululemon Europe HQ, my role was all encompassing.
From defining how we talked about the brand in Europe to crafting high-impact marketing copy and immersive narratives that won over our European audience;
I worked closely with the senior leaders and art teams to ensure hollistic 360 storytelling.
The aim was to introduce a fresh Lululemon to European, while still
maintaining a clear and consistent tone that complimented the global Lululemon brand.
As Copy Director of the Lululemon Europe HQ, my role was all encompassing.
From defining how we talked about the brand in Europe to crafting high-impact marketing copy and immersive narratives that won over our European audience;
I worked closely with the senior leaders and art teams to ensure hollistic 360 storytelling.
The aim was to introduce a fresh Lululemon to European, while still
maintaining a clear and consistent tone that complimented the global Lululemon brand.
Like Nothing bra
Our ‘Like Nothing bra’ campaign, ATL and BTL activations, included ecomm,
an integrated campaign film and in-store experiences.
Responsiblities
-Leading the narrative direction and copy execution
-Owning and defining brand and TOV for Euro market
-Designing messaging hierarchies that guide the consumer journey
-Directing the narrative for photoshoots and video captures
-Identifying audience behavior and trends
