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Nike Cycle Sync
We worked with  Nike and leading female physiologist Stacy Sims to build the first ever cycle syncing training collection on the Nike Training Club App. The campaign aims to help educate women on how to sync their training to their menstrual cycle, so that they can perform better but also optimise their energy and listen to their body’s needs during every phase of their cycle. It launched across Nike Women’s global social handle and in the Nike Training Club app.

The Science
Nike Cycle Sync is adapted to the three phases of a woman’s cycle.

Learning to train to one’s cycle can help manage stress, boost immunity, understand ones metabolism and improve performance. As Stacy Sims says, "it's your physiology, not your fitness.”