nike. nike. nike. nike.

Nike Mind Sets
- brand, social campaign -
This is a movement series designed for the mind. An uplifting program that focuses on how you feel, not what you achieve. And helps Nike Members move in any way that feels good for their mental wellbeing.

The job: From briefing and managing creatives and ideating campaigns, audio guided runs and Nike Training Club app content to writing scripts and quippy campaign lines, it was all-encompassing.

Accessed via NTC and Nike Run app, the final offering leverage the healing power of movement and shifted the focus from doing-to-feeling instead.